What Britain eats: three decades of grocery shopping
The landscape of British eating has changed dramatically in the last three decades. In the above interactive visualisation, we’ve documented the changing face of our grocery shopping, whether it be the rise and rise of the banana, the decline of liver, the growth of the ready meal, or the determined plod of the pork sausage. The data comes from DEFRA, which keeps an extraordinarily rich, but mostly dormant, archive on its website. We’ve brought it to life with what we think is an innovative tool, produced with the help our designer, Marcin Ignac. The icons on the left represent 5 main food ‘types’ - fats, fish, fruit, meat and vegetables. Click on any section of the donut to see how consumption of that food group has changed, or scroll along the time line for any one food to see its percentage share change in the donut.

25 Responses to “What Britain eats: three decades of grocery shopping”
Max Kiesler – Designer » Blog Archive » What Britain Eats – Three Decades of Grocery Shopping - July 23, 2009
[...] Visit the What Britain Eats Website Subscribe to My Feeds [...]
Tesco Versus Time « The Internet Food Association - July 27, 2009
[...] my friend and colleague Kerry, you should really head over to the Times of London and check out this flash visualization doodad. Based on supermarket data, it shows the changing composition of British eating habits over [...]
Under the fats category > Imitatation (sic) cream is misspelled.
Denny’s, M&Ms and Grocery Shopping: Highlights from my Reader « relishments. - July 31, 2009
[...] What Britain Eats: Three Decades of Grocery Shopping is an impressive chart/graph of British shopping habits broken down by time and food groups (via The Internet Food Association) [...]
Purchasing Visualizations via the Times Online : Heat Eat Review : We Review TV Dinners, Frozen Meals, and Microwavable Foods - August 4, 2009
[...] included screenshots of the meat and vegetable sections, but I urge you go to the site and play with the tool yourself. It can be a bit titchy at times, so if the tool doesn’t load, just refresh your [...]
What Britain Has Eaten the Past Three Decades | FlowingData - August 6, 2009
[...] The Times Online, in collaboration with designer Marcin Ignac, visualizes this data in their recent interactive. Consumption is by grams with a percentage breakdown up top with the donut chart, and a weekly [...]
What Britain Has Eaten the Past Three Decades | weloveyourwalls design blog - August 6, 2009
[...] The Times Online, in collaboration with designer Marcin Ignac, visualizes this data in their recent interactive. Consumption is by grams with a percentage breakdown up top with the donut chart, and a weekly [...]
While this is a well-designed and compelling graphic, it does not reflect the rise in consumer food culture, and the commonality of “eating out.” This graphic suggest that food habits have gotten better (healthier), but I think that’s more true of the type of people that shop for groceries often rather than eating fast food or eating out regularly.
DIGIVU- Dave Harcourt’s Blogs Combined » Beautiful Trends and Useful? - August 7, 2009
[...] Times Online Labs (click image for full story online) [...]
Wouldn’t it be great if Marc Ignac could integrate the energy and carbon footprints of the changing food distribution over time. Some crude approximations of food miles/embodied energy and carbon would provide valuable insight into the more holistic costs of the way that Brits choose to eat (or perhaps how the market influences eating choices).
Such a coarse picture might also help better understand food energy security issues/peak oil implications.
This would be a very worthwhile exercise. A number of my academic colleague here in Australia are looking at “carrying capacity analyses” for a variety of future energy and greenhouse gas scenarios and this sort of approach might be very useful.
Cheers
Wilf
Pigsaw Blog » Blog Archive » Bookmarks for 12 Aug 2009 - August 12, 2009
[...] What Britain eats: three decades of grocery shopping — Times Labs BlogFrom the Times Online, a lovely interactive graphic of UK food consumption over the years: "In the above interactive visualisation, we’ve documented the changing face of our grocery shopping, whether it be the rise and rise of the banana, the decline of liver, the growth of the ready meal, or the determined plod of the pork sausage. The data comes from DEFRA [...]" (infographics charts food visualisation ) [...]
What Britain Has Eaten the Past Three Decades | Share Anything for Everyone in the World - August 13, 2009
[...] The Times Online, in collaboration with designer Marcin Ignac, visualizes this data in their recent interactive. Consumption is by grams with a percentage breakdown up top with the donut chart, and a weekly [...]
Data Visualization at Nestoria Deutschland Blog - August 13, 2009
[...] Ähnliche interaktive Grafiken zeigen, womit US-Amerikaner ihren Tag verbringen und wie sich die Essgewohnheiten der Briten in den letzten 30 Jahren verändert haben. Daten werden auf eine ansprechende Art aufbereitet und durch die Interaktivität bleibt es bis zu [...]
Same same, but different » Blog Archive » Britain eats - August 17, 2009
[...] Source [...]
Hi,
Can anyone tell me what software is used to produce these kind of ‘organic’ interactive graphics? What I mean by this is the kind that immediatly adaptd itself according to mouse moving (often on slide bars) or by clicking a button (but you actually see the morph instead of just the image changing).
Thanks
a dish for plymouth » Blog Archive » What Britain Has Eaten the Past Three Decades - August 24, 2009
[...] The Times Online, in collaboration with designer Marcin Ignac, visualizes this data in their recent interactive. Consumption is by grams with a percentage breakdown up top with the donut chart, and a weekly [...]
Mondo Weekend Link Love | Mark's Daily Apple - September 6, 2009
[...] all the Brits out there, the Times Lab Blog has a fun little chart showing what Britain has been eating for the last 30 years. And if you live in London, John is hosting an Evolutionary Fitness meet-up group, so feel free to [...]
British dietary habits over the last 30 years. - Myprotein Forum - September 6, 2009
[...] dietary habits over the last 30 years. Via Mark’s Daily Apple: What Britain eats: three decades of grocery shopping — Times Labs Blog Look at the fats and oils - all of the so-called ‘bad’ fat’s (butter, suet, lard, real dairy [...]
It’s great but what about potatoes?
@xlifes In this case everything was hand written using custom Easing Functions. You can achieve similar effect using libraries like Tweener or TweenLiteAS3.
» EverydayUX morsels (September 21st – September 24th) | EverydayUX: Everyday User Experience by alex rainert - September 24, 2009
[...] What Britain eats: three decades of grocery shopping — Times Labs BlogClever visualization. Food + dataviz = good times. [...]
What Britain eats « Run, Motherfucker, run - October 1, 2009
[...] visualização de dados Visualização de dados fodástica!! Que raiva! The landscape of British eating has changed dramatically in the last three decades. In [...]
Navigation dans le web des données (partie 1) | ReadWriteWeb France - October 22, 2009
[...] plus en plus précis, de nouveaux services de visualisations de données sont apparus. Ce qui est étonnant c’est de voir comment la création de ces outils de visualisation est crowndsourcé. Aujourd’hui il [...]
What Britain Eats – Three Decades of Grocery Shopping – UI Demo - November 21, 2009
[...] Visit the What Britain Eats Website By admin – November 21, 2009 - No comments - Posted in Data, Visualizations. - Tagged with britain, Data, food, visualization, [...]
Do you know the true cost of cheap meat? | Pig Business - January 26, 2010
[...] DEFRA figures show that over the past three decades our consumption for uncooked meats has remained relatively unchanged in terms of grams per person per week, but meat in ready made meals and convenience meat has more than trebled since the early 1970s. Arguably we eat more now out of sheer speed and convenience than we ever have done. By making food as cheap as possible and as fast as possible we have devalued it. Much of the enjoyment and social family time element to eating has been removed. For many it seems mealtime has become a part of the day which gets in the way of our lives and our culture of overworking. [...]
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